A neighbour to St. John’s Wood, Swiss Cottage lies just to the North of Regent’s Park and is part of the Borough of Camden. Swiss Cottage is not just a pub or a building: it is a place. It is sign-posted, map-identified, bonafide quarter of London. It has shops and businesses that carry its prestigious title proudly in their addresses. It has its own Underground station. It has bars, clubs, and restaurants, favored by the trendy north London set, who spend their evenings enjoying the lively atmosphere it offers. It has its own cinema and infamous Hampstead Theatre is at the heart of the area.

Situated on one of London’s liveliest thoroughfares, Swiss Cottage has its own Jubilee Line Tune station and many excellent bus routes providing and easy and quick commute into the West End (10 mins) and the City. The green open spaces of Primrose Hill and Regent’s Park can easily be reached on foot and also by public transport.

West Hampstead is separated from Hampstead only by the width of Finchley Road and like its fashionable neighbour, it shares much of what Hampstead has to offer.
Amenities
It is true that you have to be a determined walker to stride all the way to Hampstead Heath, which is on the far side of Hampstead from West Hampstead (though it’s only a very short car journey). West Hampstead has the superstores which Hampstead lacks including a Waitrose, Habitat, Sainsburys, a Homebase and the O2 entertainment centre.
There is even within walking distance, one of London’s oldest cricket grounds and alongside it that rarity nowadays - grass tennis courts.
There’s an eclectic mix of homes: grand houses and villas with gardens, mansion flats and modern apartments, something for everyone, in fact. Much of it was built in the late Victorian and Edwardian periods and many of the houses display splendid bay windows and pointed gables.

The area is exceptionally well-served for transport by the Jubilee and Metropolitan lines on the Underground with stations at Swiss Cottage and Finchley Road, and by both the overland Thameslink and Silverlink metro network with stations at West Hampstead and Finchley Road and Frognal.